Peoww News

According to EA’s Chief Financial Officer, Eric Brown, EA have made $10-15m in revenues since the Online Pass scheme’s inception. He also stated that “The revenues we derive from that haven’t been dramatic. I’d say they’re in the $10-$15 million range since we initiated the program.”

 At $10 (£6) a time, that’s a heck of a chunk of revenue if you ask us. No wonder Ubisoft have attempted to implement a similar system, only to hastily retract it due to a printing cockup on the Driver San Fran manual.

The solution is clearly to buy new, but heavily discounted. That way you stick it to the retailers who aggressively push pre-owned stock over new games to unsuspecting punters. For example, our correspondent bought Mass Effect 2 brand new six months after release for just a fiver. Ian