Dramatic headlines aside, we really fucking hate Activision. I mean really a lot. Their list of crimes is up there with Jody ‘One Man Crime Wave’ Morris’ but to be honest everything they do irritates us a bit.
Currently, their publishing CEO, Eric Hershberg (a man presumably born of jackals) has plans to milk the tits off of you silly sausages who still play Call of Duty with plans to ‘monetise’ the online experience.
We don’t know quite what this entails – it sounds worse than adding premium DLC (which they already do anyway) – but he describes it through a series of demonic growls as “”Well, we haven’t yet released the details of the business model of Beachhead. The passion that people have for the game, the amount of time they’re willing to engage with one another in a connected way. Our goal has been to create an experience that was amplifying enough and energising enough and igniting enough to that community to be able to be monetised.”
Monetised? You arsehole.